About
Madimi is a rounded sans with a mixed geometric and organic design. The design covers all of Google Latin Core. Madimi takes inspiration from the gentle curved geometry of certain Southern Afrikan graphic symbols. Circles are a main feature, the circle being a shape that represents the womb of a woman in KiNtu symbologies. The idea behind Madimi is to enact the subtle visual subtext of Afrikan visual traditions. Madimi is simple, clean and round edged but still remains clear and easy to read.
To contribute, see github.com/TaVaTake/madimi.
Designers
2Taurai Valerie Mtake aka TaVaTake, is an award-winning Graphic Designer and Type Designer from Harare, Zimbabwe, dedicated to blending African visual culture with its authentic heritage. Committed to Africa, she creates edutainment content that fosters cultural connections and preserves authenticity. With extensive experience in brand identity and advertising, she has collaborated with renowned brands like IKEA, Gucci, Northvolt, ABSA, FNB Bank, and Google, demonstrating versatility across diverse media platforms. Notably, she received the prestigious Ung Svensk Form 2023 award for her exceptional work, among other accolades.
Mirko Velimirović lives in Brooklyn where he designs typefaces, and lettering for book covers under the name Abyss Type Company. He teaches type design at Center for Book Arts occasionally, and wrangles variable fonts constantly.
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