About
Maitree means “friendliness” in Thai. Maitree is a serif Latin and looped Thai typeface with wide proportions. It is characterized by its bigger-than-usual looped terminal in Thai, and long serifs in Latin, that balance out the whole structure. Maitree offers 6 weights, and its asymmetrically curved terminals are well-suited for both formal and casual usage, especially for works that require an antique and historical manner.
A similarity between some glyphs such as ก ถ ภ ฤ ฦ, ฎ ฏ, บ ป, or ข ช is something to take into consideration because it might lead to confusion when typesetting very short texts. Sizes and positions of Thai vowels and tone marks have been managed carefully, because they are all relevant to readability, legibility, and overall texture.
The Maitree project is led by Cadson Demak, a type foundry in Thailand. To contribute, see github.com/cadsondemak/maitree
Designer
1Cadson Demak is the first Thai communication design firm to develop type design solutions. Founded in 2002, the studio came together through a shared love of typography and design, a wish to expand and modernize the font industry as a whole, and the desire to make everyday use of type more accessible. They expanded from a modest design firm with dozens of their own typefaces into a boutique type foundry under the name Cadson Demak in 2008.