About
Sarala is a Devanagari typeface family designed by Andrés Torresi and Carolina Giovagnoli for HT Fonts. It is based on the original Latin typeface Telex, a sans serif typeface for text.
It is a humanist sans serif design, conceived to be a web font with nice legibility at normal text sizes. Originally based on grid fitting shapes it became a multi-purpose typeface with low contrast, open counter forms, wide proportions and a touch of freshness.
Thanks to José Nicolás Silva, Vaishnavi Murthy and Erin McLaughlin for their feedback.
The Sarala project is led by Andrés Torresi, a type designer based in Argentina. To contribute, see github.com/andrestelex/sarala
Designers
2HT Fonts is a London based type foundry with a deep respect for design and typography. Founded in 2009 in Argentina, the company began as a place to meet, cooperate, and share experiences while collaborating on academic and commercial projects. HT Fonts develops custom and retail fonts with libre, proprietary, or exclusive licenses, and is strongly committed to creating innovative and functional type. Their award-winning work has been recognized by Letter.2, Tipos Latinos, and the Bienal Iberoamericana de Diseño.
Andres Torresi graduated from Universidad Nacional de Cuyo (Mendoza), with a Specialization in Typeface Design from Universidad de Buenos Aires. Working as a type designer and font developer since 2009, collaborating with clients, foundries and publications including Google, ReType, Omnibus Type, Hype for Type and Katachi Magazine. Taught Typeface Design at CDT-UBA (Universidad de Buenos Aires) in 2016, and has given guest lectures there and at Universidad Nacional de Cuyo, as well as private type design workshops. Member of the Dalton Maag team from 2016 to 2025, contributing to dozens of projects as Project Lead, Font Developer and team manager. Currently Director of HT Fonts, an award-winning London-based font foundry.